NAMI El Dorado County CIT Video

NAMI’s (National Alliance on Mental Illness) El Dorado County’s Affiliate was looking to create a video that would accompany its CIT -- Crisis Intervention Training  -- classes. The videos objective was two-fold. First it was simply to provide a visually and creatively engaging video highlighting the CIT’s course main message. Secondly, it was also used to educated and share with the audience -- in this case first responders -- emotional personal stories about their family members.

Additionally, NAMI El Dorodo County also co-branded the conceptual message from a print campaign about genetics and mental illness.

The full video could be seen here: