Fragrance Vault participates in ArtWalk 2019, South Lake Tahoe
Featured artist Michael Tino’s (i’ve heard of him) bright, earthly and simply – complex paintings invite the viewer to inspect closer. Often confounded the viewer is prompted to either walk abruptly away or inquire to the knowledgeable staff at Fragrance Vault. Michael Tino’s work is a staple of the interior design and fabric of Fragrance Vault. His works are for sale and has much more work showcased and (mostly) available works at michaeltino.com.
By Michael Tino and Jana Menard, Design, Branding, Video and Motion Graphics, Social Media Design
Founded by local Tahoe resident Jana Menard, Fragrance Vault offers over 5,000 different fragrances for men & women, with a specialty in rare, vintage, discontinued, designer, commercial, luxe, and artisanal scents. She also carries organic fair trade essential oils and incense, vintage and current books on perfumery, and 7-free nail lacquer from LVX. There is an ample lending library of books on perfumery, bottle collection, and fragrance designers and houses.
Jana had been looking for new look to enhance her already established brand and logo. I had developed a new ad featuring a vintage fragrance bottle that resembled her Fragrance Vault logo’s icon. A hexagon icon was the primary element of her brand. I worked off of that shape using actual bottles of perfume as background imagery.