During my professional career, I’ve adhered to a guiding working principle: Balance of the Poetic and Pragmatic Faculties. Namely intuition / creative freedom and the its place in a rational, brand-driven world. My creative design and conceptual development has been strongly driven by intuition but I am no stranger to the rules! I seek a delicate balance by incorporating elements that are both inspired by raw sensibilities and solid graphic modalities that are practical solutions.
More recently, I have gone through a series of transitions that have, ultimately, refreshed my passion and refined my approach towards my profession. I am determined to keep this creative ethos engaged and in action.
Initially, mtd had been and enterprise mostly used for side projects and contractual work while working full-time in corporate Advertising Agencies in Las Vegas, San Francisco and Seattle. Working as a contract designer, allowed me more creative freedom to spend more time on my fine art. The vision became clear - i fused the two disciplines which allowed me keep an absolute balance between the finest constituent elements of the design process.
Ultimately, this translates to creative deliverables that are unique and practical.